Have app developers forgotten about branding?

There seems to be a disturbing trend that is occuring with Apple’s App-Store; name changes.

  1. BoxOffice became Now Playing
  2. PageOnce became iOnce
  3. MPG became AccuFuel

Have the developers forgotten about the importance of branding?  The developers want as wide distribution of their application as possible, to either make money on app sales or to distribute ads.  Either way, you can’t build brand loyalty by changing the brand name.